Walmart Branch Messenger CFPB Lawsuit

The CFPB sued Walmart and Branch Messenger for allegedly opening bank accounts for over a million gig drivers without consent—see how the case unfolded and what it means for gig economy worker rights.
👨‍⚖️
Are you an attorney? Check out Counsel Stack legal research at www.counselstack.com

Key Takeaways

  1. The CFPB accused Walmart and Branch Messenger of opening deposit accounts for over one million delivery drivers without their consent, allegedly subjecting them to unauthorized fees.
  2. Both companies denied wrongdoing and contested the allegations, arguing they acted within legal boundaries and were not given adequate time to address the issues.
  3. The CFPB ultimately dismissed the lawsuit, but the case highlights ongoing regulatory challenges in the gig economy and the importance of protecting workers’ financial rights.

Background: The CFPB Lawsuit Against Walmart and Branch Messenger

Overview of the Spark Driver Program

Walmart Inc. operates a delivery service known as the Spark Driver program, which relies on independent contractors to deliver goods to customers. To facilitate payments to these drivers, Walmart partnered with Branch Messenger, Inc., a financial technology (fintech) company that provides digital banking solutions. According to the CFPB’s official enforcement action page, the agency alleged that Walmart and Branch Messenger opened deposit accounts for Spark Drivers without obtaining their explicit consent.

The Role of the Consumer Financial Protection Bureau (CFPB)

The Consumer Financial Protection Bureau (CFPB) is a federal agency tasked with enforcing consumer protection laws in the financial sector. In December 2024, the CFPB filed a lawsuit against Walmart and Branch Messenger, alleging violations of federal consumer protection statutes. The agency’s complaint focused on the unauthorized opening of deposit accounts, the imposition of so-called “junk fees,” and the failure to resolve account errors in a timely and transparent manner.

Allegations Against Walmart and Branch Messenger

Unauthorized Account Openings

The CFPB’s lawsuit alleged that Walmart and Branch Messenger opened deposit accounts for more than one million Spark Drivers without their knowledge or consent. The agency claimed that drivers were not given a meaningful choice regarding how they received their pay. Instead, their earnings were automatically deposited into Branch accounts that had been set up on their behalf.

This practice, according to the CFPB, violated consumer protection laws that require financial institutions to obtain clear and affirmative consent before opening accounts in a consumer’s name. The CFPB’s press release emphasized that such actions undermine consumer autonomy and expose individuals to unnecessary financial risks.

Imposition of “Junk Fees”

Another central allegation was that drivers were subjected to “junk fees”—charges that reduced their earnings without their consent. The CFPB claimed that drivers were forced to use Branch accounts, which came with fees for certain transactions or services. These fees, the agency argued, were not adequately disclosed and were imposed without the drivers’ informed agreement.

CFPB Director Rohit Chopra stated that companies cannot force workers to accept payment methods that result in avoidable fees, as this practice erodes workers’ take-home pay and violates federal law. The Wall Street Journal’s coverage highlighted the agency’s position that these practices were both deceptive and unfair.

Deceptive Advertising and Error Resolution Failures

In addition to unauthorized account openings and fees, the CFPB alleged that Branch Messenger engaged in misleading advertising regarding the features and benefits of its accounts. The agency also claimed that both Walmart and Branch Messenger failed to adequately investigate and resolve errors reported by drivers, leaving many without recourse when problems arose.

According to CNN’s reporting, these failures contributed to a pattern of conduct that warranted regulatory intervention. The CFPB argued that such practices not only harmed individual drivers but also undermined trust in the broader financial system.

Responses from Walmart and Branch Messenger

Denial of Wrongdoing

Both Walmart and Branch Messenger publicly denied the CFPB’s allegations. Representatives from both companies asserted that they had acted within the bounds of the law and had implemented payment processes designed to benefit drivers. They also criticized the CFPB for not providing sufficient time to address the agency’s concerns before filing the lawsuit.

A Reuters article noted that both companies expressed their intention to vigorously contest the lawsuit and defend their business practices in court.

The case raised important questions about the responsibilities of companies operating in the gig economy, particularly regarding the management of worker payments and the use of fintech solutions. The legal dispute centered on whether Walmart and Branch Messenger’s practices complied with federal consumer protection laws, and whether the drivers’ rights were adequately safeguarded.

Dismissal of the Lawsuit

CFPB Drops the Case

Despite the seriousness of the allegations, the CFPB ultimately decided to dismiss the lawsuit against Walmart and Branch Messenger. As reported by HR Dive, the dismissal followed further discussions between the parties. The specific reasons for the dismissal were not fully disclosed, and the CFPB did not issue a detailed public explanation.

Unanswered Questions

The dismissal of the lawsuit leaves several questions unresolved. It is unclear whether Walmart and Branch Messenger made any changes to their practices as a result of the CFPB’s investigation, or whether any compensation was provided to affected drivers outside of the formal legal process. The lack of transparency regarding the resolution of the case has led to continued scrutiny from labor advocates and regulatory observers.

Implications for the Gig Economy and Fintech Regulation

Regulatory Challenges

The case against Walmart and Branch Messenger underscores the challenges regulators face in overseeing the rapidly evolving gig economy. As companies increasingly rely on fintech partners to manage payments and financial accounts for independent contractors, questions arise about consent, transparency, and consumer protection.

The CFPB’s actions in this case highlight the agency’s commitment to protecting vulnerable workers from unfair or deceptive practices. However, the dismissal of the lawsuit also illustrates the complexities involved in enforcing these protections, particularly when new technologies and business models are involved.

Precedent and Future Enforcement

While the lawsuit did not result in a court ruling or settlement, it serves as a warning to other companies operating in similar spaces. The CFPB’s willingness to pursue legal action against major corporations signals that regulators are closely monitoring payment practices in the gig economy. Companies should ensure that they obtain clear consent from workers, fully disclose any fees, and provide robust mechanisms for resolving account errors.

Compensation for Affected Drivers

Claims Process

For drivers who believe they were affected by the alleged practices, there is a process in place to seek compensation. According to the CFPB’s enforcement action page, individuals can submit a claim form online. The process does not require documentation or receipts, making it accessible even for those who no longer have records of their transactions.

Restitution and Consumer Rights

This compensation process is intended to provide restitution to drivers who may have lost earnings due to unauthorized fees or account errors. It also reflects the broader goal of ensuring that workers in the gig economy are protected from unfair financial practices.

Conclusion

The CFPB’s lawsuit against Walmart and Branch Messenger brought national attention to the financial practices affecting gig economy workers. Although the case was ultimately dismissed, it raised important questions about consent, transparency, and the responsibilities of companies that manage worker payments through fintech solutions. The outcome underscores the need for ongoing vigilance by regulators, companies, and workers alike.

For attorneys and legal professionals seeking deeper insights or case law research, visit Counsel Stack for comprehensive legal resources.


Disclaimer: This guide provides a general overview of the CFPB’s lawsuit against Walmart and Branch Messenger. The information is based on publicly available sources and may be subject to change as new details emerge. If you are directly affected or require legal advice, consult a qualified attorney. This article does not constitute legal advice and is for informational purposes only.

About the author
Von Wooding, Esq.

Von Wooding, Esq.

D.C. licensed attorney Founder at Counsel Stack

Counsel Stack Learn

Free and helpful legal information

AI Legal Research
Counsel Stack Learn

Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to Counsel Stack Learn.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.