Grande Lash Lawsuit

Grande Cosmetics agreed to a $6.25 million settlement over claims of false advertising and undisclosed drug ingredients in GrandeLASH-MD, prompting new marketing and transparency requirements.
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Key Takeaways

  1. Grande Cosmetics settled a $6.25 million class action lawsuit over allegations of false advertising and undisclosed drug ingredients in its GrandeLASH-MD and related products.
  2. The lawsuit focused on ingredient transparency and product classification, raising concerns about consumer safety and the marketing of cosmetics versus drugs.
  3. The settlement included cash payments to eligible consumers and required Grande Cosmetics to revise its marketing and disclosure practices to ensure greater transparency.

Overview of the GrandeLASH Lawsuit

The Grande Cosmetics lawsuit is a significant legal event in the cosmetics industry. It centers on allegations that the company falsely advertised its popular lash and brow serums, including GrandeLASH-MD, GrandeBROW, and GrandeHAIR. Plaintiffs claimed these products contained undisclosed ingredients that could classify them as drugs rather than cosmetics. The class action lawsuit was resolved with a $6.25 million settlement, finalized on July 18, 2024. Grande Cosmetics did not admit to any wrongdoing as part of the settlement. Official information about the lawsuit and settlement is available on the Grande Cosmetics website.

Background and Allegations

Product Claims and Consumer Concerns

Grande Cosmetics marketed its lash and brow serums as safe, effective, and clinically tested. However, the lawsuit alleged that these products contained prostaglandin analogs—ingredients that can have drug-like effects. Plaintiffs argued that these ingredients were not properly disclosed to consumers, potentially violating federal and state laws regarding cosmetic labeling and advertising. The distinction between a cosmetic and a drug is important because drugs are subject to stricter regulatory oversight by the U.S. Food and Drug Administration (FDA).

The core legal issue was whether Grande Cosmetics’ products should have been classified and regulated as drugs due to their ingredients and intended effects. Plaintiffs claimed that the company’s marketing was misleading, as it failed to disclose the presence of prostaglandin analogs and their potential side effects. These side effects reportedly included eyelid drooping, darkening of the skin around the eyes, and other adverse reactions. The lawsuit alleged violations of consumer protection laws, false advertising statutes, and unfair business practices.

Settlement Details

Terms of the Settlement

The lawsuit was settled for $6.25 million, with the settlement finalized in July 2024. Grande Cosmetics did not admit any liability or wrongdoing. The settlement provided for cash payments to eligible consumers who purchased the affected products during the relevant period. Due to the large number of claims, each claimant received a standard payment amount, regardless of how much they spent on the products. Details of the settlement and claim process can be found in the official settlement agreement and claim form.

Changes to Marketing and Disclosure

In addition to monetary compensation, the settlement required Grande Cosmetics to revise its marketing and product disclosures. The company agreed to provide clearer information about product ingredients and potential side effects. This change aims to prevent future misunderstandings and ensure that consumers are fully informed about what they are purchasing. More information about the settlement’s impact on marketing practices is available at Arnold & Porter’s legal analysis.

Regulatory and Industry Implications

Cosmetics vs. Drugs: Why Classification Matters

The lawsuit highlighted the regulatory distinction between cosmetics and drugs. Under the Federal Food, Drug, and Cosmetic Act (FD&C Act), a product is considered a drug if it is intended to affect the structure or function of the body. Prostaglandin analogs, the ingredients at issue in this case, are often regulated as drugs because of their physiological effects. If a cosmetic product contains such ingredients, it may be subject to additional FDA requirements, including premarket approval and specific labeling.

Importance of Ingredient Transparency

This case underscores the importance of transparency in ingredient disclosure. Consumers rely on product labels and marketing claims to make informed decisions about safety and efficacy. Failure to disclose active ingredients, especially those with known side effects, can expose companies to legal risk and regulatory scrutiny. The settlement in the Grande Cosmetics case serves as a reminder to other companies in the personal care industry to review their labeling and advertising practices for compliance.

Impact on Consumers and the Cosmetics Industry

Compensation for Consumers

Eligible consumers who purchased GrandeLASH-MD, GrandeBROW, or GrandeHAIR during the relevant period were able to submit claims for cash payments. The settlement process was managed by a third-party administrator, and payments were distributed after the settlement was finalized. The high volume of claims meant that individual payouts were relatively modest, but the settlement provided a measure of redress for affected consumers. For more information, see the settlement information page.

Industry Response and Future Precedents

The Grande Cosmetics lawsuit has prompted broader discussions within the cosmetics industry about ingredient transparency, regulatory compliance, and consumer trust. Companies are now more aware of the risks associated with marketing products that blur the line between cosmetics and drugs. The case may serve as a precedent for future litigation involving similar products and claims. Industry observers expect increased scrutiny from both regulators and consumers regarding product labeling and advertising.

Lessons for Companies and Consumers

For Companies

  • Review product formulations and marketing materials to ensure compliance with FDA regulations and state consumer protection laws.
  • Disclose all active ingredients and potential side effects, especially if ingredients may be classified as drugs.
  • Monitor regulatory developments and legal trends to minimize the risk of litigation and enforcement actions.

For Consumers

  • Read product labels carefully and research ingredients, especially for products that claim to alter the body’s structure or function.
  • Report adverse reactions to the FDA or relevant authorities.
  • Stay informed about class action settlements and consumer rights in the cosmetics industry.

Additional Resources


Disclaimer: This guide provides a general overview of the Grande Cosmetics lawsuit and settlement. It is not legal advice. The information is based on publicly available sources and may be subject to change as new details emerge. For specific legal questions, consult a qualified attorney. If the case is ongoing or new developments arise, the facts and outcomes may change.

About the author
Von Wooding, Esq.

Von Wooding, Esq.

D.C. licensed attorney Founder at Counsel Stack

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