Function of Beauty Lawsuit

Explore the controversy surrounding Function of Beauty, including widespread consumer complaints about hair loss, the brand's response, and what this means for the safety of personalized haircare products.
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Key Takeaways

  1. No Formal Lawsuit Filed: Despite widespread consumer complaints and social media backlash, there is currently no active lawsuit against Function of Beauty regarding hair loss or product safety.
  2. Consumer Complaints Are Significant: Numerous consumers have reported negative experiences, including hair loss, through platforms like Reddit, the Better Business Bureau (BBB), and social media, highlighting a serious reputational challenge for the brand.
  3. Industry-Wide Issue: Allegations of hair loss are not unique to Function of Beauty; similar claims have been made against other haircare brands, suggesting broader concerns about product safety and transparency in the beauty industry.

Understanding the Function of Beauty Controversy

Background on Function of Beauty

Function of Beauty is a personalized haircare brand that allows customers to customize shampoo, conditioner, and other products based on their unique hair type and goals. The company markets itself as a science-driven, customer-focused brand, emphasizing product safety and efficacy. However, since 2021, the brand has faced increasing scrutiny due to consumer reports of adverse reactions, particularly hair loss, allegedly linked to its products.

The Emergence of Consumer Complaints

The controversy began to gain traction as users shared personal stories on platforms like Reddit, where a number of individuals described experiencing hair loss after using Function of Beauty products. These posts often attracted significant attention, with commenters sharing similar experiences or expressing concern about the brand’s safety standards.

In addition to Reddit, Quora and YouTube have hosted discussions and reviews from consumers and professionals alike. For example, a professional hairstylist on YouTube explained their decision to stop recommending Function of Beauty, citing both personal experience and client feedback.

The Role of the Better Business Bureau (BBB)

The Better Business Bureau (BBB) serves as a formal channel for consumers to file complaints against businesses. Function of Beauty has received a notable number of complaints through the BBB, many of which reference hair loss, scalp irritation, or dissatisfaction with customer service. The BBB’s involvement highlights the seriousness of these consumer concerns and provides a structured process for dispute resolution.

Social Media and Public Perception

Social media platforms, especially TikTok, have amplified the controversy. Users post videos detailing their experiences, sometimes showing before-and-after photos of hair loss or damage. These viral posts have contributed to a perception that Function of Beauty is facing legal action, even though no such lawsuit currently exists.

The controversy has also been discussed in the context of similar allegations against other brands, such as OGX and Diva Curl, as seen in TikTok discussions. This suggests that consumer anxiety about haircare product safety is not limited to one company.

Media Coverage and Industry Context

A Vice article investigated the backlash against Function of Beauty. The article clarified that, despite the volume of complaints and negative publicity, there is no active lawsuit against the company related to hair loss or product safety. This distinction is important: while public perception may suggest legal jeopardy, the reality is that the controversy remains in the realm of consumer complaints and reputational risk.

Other media outlets, such as Refinery29, have also covered the scandal, noting the impact on the brand’s reputation and the challenges it faces in regaining consumer trust.

Comparisons to Other Lawsuits in the Industry

The Function of Beauty situation is often compared to actual lawsuits against other haircare brands. For example, Unilever faced a class-action lawsuit over allegations that its Tresemmé products caused hair loss. These cases provide context for consumer fears and highlight the legal risks companies face when product safety is called into question.

Function of Beauty’s Response

Function of Beauty has responded to the controversy by emphasizing its commitment to safety. According to its official website, the company asserts that its products are dermatologist-tested and free from harmful chemicals such as formaldehyde. The brand maintains that its formulations meet or exceed industry safety standards.

Despite these assurances, skepticism remains among consumers and professionals. Some critics argue that the personalized nature of Function of Beauty’s products makes it difficult to guarantee consistent safety and efficacy across all formulations.


As of June 2024, there is no active lawsuit against Function of Beauty regarding hair loss or product safety. This is confirmed by multiple sources, including the Vice article. The distinction between consumer complaints and formal legal action is critical. While the company faces significant reputational challenges, these have not yet translated into court proceedings.

Why No Lawsuit (Yet)?

Several factors may explain the absence of a lawsuit:

  • Lack of Sufficient Evidence: Legal action requires evidence that a product caused harm. Hair loss can result from many factors, making it difficult to prove causation.
  • Individualized Formulations: Because Function of Beauty customizes its products, it may be harder to establish a pattern of harm necessary for a class-action lawsuit.
  • Company Response: The company’s willingness to address complaints through the BBB and other channels may have mitigated the risk of legal escalation.

What Would a Lawsuit Involve?

If a lawsuit were to be filed, it would likely involve claims such as:

  • Product Liability: Alleging that the product was defective or unsafe.
  • False Advertising: Claiming that the company misrepresented the safety or efficacy of its products.
  • Breach of Warranty: Asserting that the products did not perform as promised.

Plaintiffs would need to demonstrate that the product directly caused their injuries and that the company failed to warn of potential risks.


Broader Implications for the Beauty Industry

Industry-Wide Concerns

The Function of Beauty controversy is part of a larger pattern in the beauty industry. Other brands, including OGX, Diva Curl, and Unilever’s Tresemmé, have faced similar allegations and, in some cases, lawsuits. This trend highlights the need for greater transparency, rigorous safety testing, and clear communication with consumers.

Regulatory Oversight

In the United States, the Food and Drug Administration (FDA) oversees cosmetics safety but does not require pre-market approval for most products. This regulatory framework places the burden on companies to ensure product safety and on consumers to report adverse reactions.

Consumer Protection

Consumers who experience adverse reactions can file complaints with agencies like the BBB or the FDA. These complaints can prompt investigations or recalls if a pattern of harm emerges.


What Should Consumers Do?

If you have experienced hair loss or other adverse effects from a haircare product:

  1. Document Your Experience: Keep records of the product used, dates, and symptoms.
  2. Contact the Company: Reach out to Function of Beauty’s customer service for resolution.
  3. File a Complaint: Submit a report to the BBB or the FDA.
  4. Consult a Professional: Speak with a dermatologist or healthcare provider to rule out other causes.

Conclusion

The Function of Beauty lawsuit controversy underscores the challenges faced by personalized beauty brands in maintaining consumer trust and product safety. While there is no formal lawsuit as of June 2024, the volume of consumer complaints and negative publicity presents significant risks for the company. The situation also reflects broader industry issues, including the need for better regulation and transparency.

For attorneys and legal professionals seeking in-depth research on similar cases or consumer protection law, visit Counsel Stack for comprehensive legal resources.


Disclaimer: This guide is for informational purposes only and does not constitute legal advice. The situation described is based on current public information and may change if new facts emerge or legal actions are filed. For specific legal questions, consult a qualified attorney.

About the author
Von Wooding, Esq.

Von Wooding, Esq.

D.C. licensed attorney Founder at Counsel Stack

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